Course Outcomes
By the end of the course, the student will:
● Understand the difference between an employee mindset and a CEO mindset.
● Have skills to step into their identity as a business owner and professional coach.
● Create a clear and aligned business plan to support long-term success.
● Learn how to identify their niche and ideal audience with clarity.
● Understand the value of lead magnets and how to create them.
● Explore how to use AI to support creativity, content, and coaching systems.
● Bust through personal blocks and limiting beliefs that hold them back.
● Leave the course with a roadmap to grow their coaching business confidently and
intentionally.
Week 1 – Stepping Into the CEO Identity
Explore the shift from being a coach or student to embracing the identity of a business owner.
Discuss the difference between employee mindset and CEO thinking. Set a vision for your
coaching business and assess your current belief system around leadership and success.
Week 2 – Creating a Clear Business Vision & Plan
Learn how to set up a simple but powerful business plan tailored to your coaching goals.
Understand key areas of focus including income goals, client journey, and marketing
foundations. Explore the importance of decision-making, clarity, and long-term vision.
Week 3 – Limiting Beliefs & Inner Blocks
Uncover the self-doubt, fear, and limiting beliefs that keep coaches playing small. Learn how to
shift stories around “not enough,” imposter syndrome, and perfectionism. Create empowering
new beliefs to support you as you grow.
Week 4 – Niche Clarity & Market Positioning
Dive into identifying who you help, how you help them, and why your work matters. Learn how
to define your niche without boxing yourself in. Develop language that speaks directly to your
ideal client and sets you apart in a crowded market.
Week 5 – Creating Lead Magnets with Purpose
Learn what a lead magnet is, why it matters, and how to create one that reflects your coaching
style and draws in ideal clients. Explore the basics of email list building, value exchange, and
starting client relationships with trust and generosity.
Week 6 – Using AI in Your Coaching Business
Discover the power of using AI tools (like ChatGPT) to streamline your business. Learn how to
use AI for content ideas, client session prep, social media, and program creation—while
keeping your personal voice and values intact.
Week 7 – CEO Habits, Boundaries & Leadership
Explore what habits, boundaries, and energy standards you need to run a business that
supports your lifestyle. Learn how to set up your schedule, manage your energy, and lead with
confidence and integrity. Step into the role of the empowered decision-maker.
Week 8 – Integration, Momentum & Next Steps
Bring everything together and create your CEO roadmap. Reflect on growth, breakthroughs,
and what comes next. Build momentum by identifying your next action steps, support systems,
and business rituals to stay in the game long-ter