Spotlight On David Boulos

David is an Executive Coach, Facilitator of Leadership Transformation, NLP Master Trainer and mentor with 19 years of professional work experience (14 years in the UAE).

His passion lies in helping leaders raise their awareness, resulting in personal & organisational transformation. He has undertaken executive coaching, leadership development & cultural transformation initiatives, with executives, multinational corporations and government entities across the Middle East. Coming from Arabic/Greek roots while being raised and educated in North America and Europe, has allowed David to integrate well with clients and colleagues of all nationalities and has given him a solid understanding of business conduct in the Middle East and abroad.

This experience allows him to be sensitive to the cultural differences that exist, and he uses this knowledge in his approach. David’s journey into leadership development & cultural transformation began in his 12-year career as a management consultant, where he undertook Change Management training, facilitated Change Management programs & delivered soft-skills training for private sector corporations in the Middle East and Turkey.

His love for this domain set him off on a lifelong learning journey that, to date, has led him to study coaching, Neuro-Linguistic Programming (NLP), transformational leadership facilitation, emotional intelligence, spiritual intelligence, mentoring, cultural transformation, team effectiveness and psychometrics.

David provides coaching services with the aim of helping executives perform better in their professional & personal lives. The goal is to realize the full potential of each client, while decreasing their interferences which emerge via self-limiting beliefs and obstacles – thus increasing peak performance.

Coming from an analytical background (Engineering/MBA/Management Consulting), David is very pragmatic and excels in helping clients objectively create strategies for themselves to succeed in their professional lives.  However, his extroverted & open personality, coaching training, and intuition allows for great rapport and creates a safe place, where clients can have powerful insights in their professional & personal developmental journey.

David has worked with many corporations and government entities including Etihad Airways, HSBC Bank, the Prysmian Group, Oliver Wyman Consulting, the Dubai Government and many others. Executives embarking on a journey with David can expect to feel inspired, learn new skillsets, shift their leadership style, transform personally, be liberated and have fun; all while learning in an engaging and compassionate environment. Furthermore, due to his exposure to many public and private sector firms in the region, at a management level, executives can expect David to also understand the challenges of leadership within their organisation and the region as a whole.



David was born & raised in Montreal (Canada) from parents who immigrated there from Egypt & Greece. He has also spent a significant part of his life living in Dubai (where he currently lives), Rio de Janeiro, Koblenz (Germany) and Abu Dhabi.

He is truly passionate about human connection, has travelled to 48 countries and has lived in 4 different countries on 4 different continents.

David spends his free time learning languages (he speaks 7 – with a goal of speaking 10), reading books on spirituality & leadership, meditating, speaking at his Toastmasters club, traveling and engaging in several forms of exercise.

How I do it David works with corporations & government entities and facilitates transformation within teams. He designs programs with clients, ensuring that context, culture, application and results are always prioritized. He has been described by participants as an energetic, approachable and a relatable communicator that is clear, calm, engaging and knowledgeable. David facilitates workshops with a good balance of theory, coaching, case studies, storytelling & activities.



David’s mission is to help organisations succeed by unlocking peak performance & raising awareness – both for individuals and for teams – one leader at a time. David’s journey towards working in professional & personal mastery started as a child with his parents.

From a young age, his father Samir instilled in him the ethic of hard work and personal development, while his mother Maria instilled in him the values of care, love and compassion – all elements required for growth & awareness. In his adult life, David challenged himself to live up to his full professional potential. It was only when reflecting back on his life and thinking about what he TRULY loved doing that the answer came to him. If there is one thing that David has noticed in his life, it is that he is generous with his time and never gets tired of listening to people and helping them navigate through their professional & personal challenges. Since his university days, he was always the go-to person to guide his friends & colleagues with issues that they were facing in their lives. To say that David’s ‘coaching’ career indirectly started 25 years ago would not be so far-fetched.


David delivers 1-to-1 coaching for executives & business owners alike. He is an ICF certified coach, and has coached numerous leaders in the public and private sectors in fields including professional services, banks, government, telecommunication companies, airlines, engineering services and pulp & paper.

David’s experience revolves around:

  • Adapting to Change: transitioning, preparing for a more senior role
  • Leadership: delegation, confidence, gravitas, projecting senior presence, stakeholder management
  • Emotional Intelligence: self-awareness, decision-making, interpersonal communication, self-expression, stress management
  • Strategic Outlook: mindset, thinking, insights
  • Communication Skills: instilling trust, reporting, presentation skills, developing rapport, conflict/confrontation, connecting with others

Before starting the coaching journey, stakeholder interviews are conducted with stakeholders and assessments may even be done with the coachee (if necessary), ensuring an objective understanding of all stakeholder views. These coaching sessions may take place in person or online.


Similar to Executive Coaching, these sessions revolve more around a client’s personal life. David’s experience includes coaching on topics including:

  • Finances
  • Career
  • Health & Fitness
  • Personal Development
  • Friends & Family
  • Spirituality

Before starting the coaching journey, assessments may be done with the coachee (if necessary), to gain additional understanding of the issue(s) at hand. These coaching sessions may take place in person or online.


David is a licensed NLP master practitioner, having studied under Dr. Richard Bandler (the founder of NLP). Apart from teaching NLP, he also offer NLP sessions that may be separate or integrated as part of the 1-to-1 coaching sessions. Topics include:

  • Phobia Reduction
  • Parts Integration
  • Belief Changing
  • Hypnotherapy

These coaching sessions may take place in person or online.