5 Reasons why your blog is the most powerful marketing tool for your business

I would also go so far as to say that your blog is the most powerful marketing tool you can have for your business – here’s why:

#1. Your blog is it’s a representation of you and all that your brand stands for.

People these days want to connect with a person, not a brand and the best way you can put a personal spin on you and your business is through your blog.

Your online home is where people can connect with you, learn about what makes you unique and find out more about you.

Think of your blog as the central point of your online universe – by creating a space that oozes your mission, unique style and personal quirks, you’re inviting potential clients and readers an opportunity to get to know you and build a relationship with you.

#2. It plays an important role in organic search.

Not super sexy I know, but organic search still plays a big role in findability on the internet. Just taking a quick look at my organic search results, just last month alone it drove 10% of the overall traffic to my site. Google loves fresh content and when it’s robots are scouring the net searching for content to return, it will automatically favour sites that are regularly updated.

#3. It allows you to position yourself as an expert.

Your blog is the best place to position yourself as an expert in your field by using it as a way to demonstrate your skills and knowledge in a given area.

How can you make yourself stand out amongst the 50 million other people talking about the same subject matter as you? Put your own spin on it, mix it up and create something that no one else has done before.

This is your opportunity to get creative and show potential clients what you are capable of. Chances are if you impress them with your blog content, you’re one step closer to securing them as a paying client.

#4. It’s an opportunity to showcase your work.

To me, this is a no brainer. If you’re a writer, artist, designer, shop owner, copywriter your blog is the place to showcase your latest work and projects.

Taking it one step further than showcasing your work on social media, sharing it on your blog means it has a permanent home on the net (i.e a URL) so other people can find it and reference it if they want to share it. Win/Win!

#5. It is your space: own it.

Arguably the most important reason why your blog your most powerful marketing tool: everything you create on your blog you have full ownership and rights to {assuming you own your domain}.

Any other platform you create content on – Facebook, Instagram, Pinterest, guest posting on other blogs – is not owned by you and if one day they decide to change the rules of the game (um, hello Facebook!) then you could wind up in a sticky situation. Don’t give another media owner that much power over your business!

I’m keen to know – is blog part of your business? Have you been inclined to blog more or less given how vastly the blogging landscape has changed in recent years?